Released on: October 8, 2007, 10:14 am

Press Release Author: Carol Felzien, KolbeCo Marketing Resources

Industry: Retail

Press Release Summary: When preparing for a successful Halloween sales season,
retailers should be prepared to "dress up" the store especially when it comes to
displaying costumes and other seasonal apparel items.

Press Release Body: Pumpkins are firmly planted on retail shelves across the
country. It won't be long before ghouls and goblins take their respective places
along with sundry aisles of assorted candies, costumes and a host of other
Halloween-related items available to consumers this year. This is the perfect time
to assess your hardware needs specifically for displaying costumes, sweatshirts,
T-shirts and other apparel items up for grabs during the fall season.

In addition to garment racks and clothing racks, mannequin forms are an
attention-getting alternative for displaying apparel items. And don't forget forms
for displaying T-shirts and mannequin heads for showcasing spooky hats and masks.
They can serve as important tools for selling all of the related costume and
clothing items positioned around the store.

At Nu-Era (www.nu-era.com), retailers can find a vast array of display options
including modular displays and fixtures of all shapes and sizes. In addition,
mannequins and body forms are available in a variety of styles and price points.
Keep in mind investing in hardware display options for Halloween will further
enhance your ability to display apparel items well into the year-end
holidays.especially when all those Santa T-shirts and sweatshirts arrive from the
North Pole ready for public consumption.

According to Jim Minard of Nu-Era, the usage and layout of garment racks and
mannequin forms within your store speaks volumes to your customers and contributes
to their overall experience as a shopper. "Store owners should consider mixing a
variety of display options in their store design," he said, "in order to maximize
space and offer aesthetic visual elements."

And, while you're in the thick of assessing display options, don't forget to mix in
a few decorative elements along the way to promote overall sales success. These
peripheral items serve as a beacon to folks who have come into your store prepared
to stock up for Halloween. They also remind other shoppers that the holiday is
fast-approaching and they need to begin preparing for their families along with
other ghostly happenings sure to occur in neighborhoods across America.

P.S. Be sure to keep an extra stock of brooms on hand, just in case. Of course
Nu-Era can cover your display needs there, too!

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Nu-Era and nu-era.com are services of The Nu-Era Group - the industry leader in
store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers
with competitively priced quality products with customer-oriented service since
1949. Nu-Era features an entire section of www.nu-era.com dedicated to display
options including garment racks and mannequin forms. For more tips and related
articles, visit Nu-Era's Retail Supply Information Blog at
www.retailstoresupplyinfo.com.

Web Site: http://www.kolbeco.net

Contact Details: KolbeCo Marketing Resources
1676 Bryan Road, Suite 113
Dardenne Prairie, MO 63368
636-379-3895